Alexandra spent time with both senior management and staff in developing a design that would meet these needs. Combining the new PDSA brand colours of magenta and jade, samples of the reception wear and medical garments were produced and tested during wearer trials, meeting with positive approval across the organisation.
“The medical staff wear contemporary unisex scrub sets based on a proven catalogue design from Alexandra, the NF43. It’s made in a robust poly cotton fabric that can be washed at home, with stretch side panels for extra comfort,” says Sara Catanzaro, Alexandra’s design manager. “However, for this project both the design and colours are unique to PDSA”.
The garments were rolled out to PDSA staff in Spring 2015 with the help of TV celebrity vet, Steve Leonard who commented on “…PDSA, looking good and providing the highest standards of veterinary care is definitely a good combination.”
Smartworks, overall winner of the 2017 Charity Award, are a charity based in five major cities across the UK. They offer a unique, free and very personal service to long term-unemployed women to help them get back to work.
Sally Beauty unveiled their first complete store makeover at their High Wycombe branch in recent months as part of a significant makeover for their stores nationwide. Alexandra have been working closely with the team at Sally Beauty to develop a dynamic new staff uniform that echoes the companies striking pink and black branding.