First established in New Orleans in 1964, Sally Beauty stores have become synonymous with the supply of professional hair and beauty products to the trade and retail consumer. Now comprising four brands, Sally, Salon Services, Beauty Express and Shear Beauty, they have over 5,000 stores worldwide and 260 across the UK and Ireland. Sally Beauty is a leading player in the Beauty and Spa market.
Based on Alexandra’s highly popular NF191 Women’s Asymmetric Tunic, the Sally Beauty version was specially customised to provide a beautifully comfortable, easy-to-wash tunic that co-ordinates with NF75 Women’s Slim-leg Trousers. A branded, enamelled metal badge completes the elegant new look.
“This style of tunic has already been proven to be a winner by our Beauty and Spa customers”, says Katy John, National Account Executive at Alexandra, “So we had no hesitation in recommending it to Sally Beauty. We simply adapted the design to suit the precise needs of the Sally Beauty staff”.
“We ran a series of trials with different designs” says Katy “but this style was voted the clear leader. The advantage of a proven design is that we already have the experience of thousands of existing wearers, from sizes XXS to 4XL, to prove that it performs well under salon conditions.” The garments went into production earlier in the summer and were rolled out to stores nationwide as part of their upgrade programme.
The High Wycombe store was opened by ITV2’s Love Island celebrity, Kem Cetinay. “We’re really excited to launch our first ‘Sally Beauty’ store, with help from Kem who was a big hit with customers and made the event extra special,” comments Warren Scarr, MD and group VP of Sally Salon Services UK and Ireland.
“This style of tunic has already been proven to be a winner by our Beauty and Spa customers so we had no hesitation in recommending it to Sally Beauty”.
Katy John, National Account Executive
Smartworks, overall winner of the 2017 Charity Award, are a charity based in five major cities across the UK. They offer a unique, free and very personal service to long term-unemployed women to help them get back to work.
Sally Beauty unveiled their first complete store makeover at their High Wycombe branch in recent months as part of a significant makeover for their stores nationwide. Alexandra have been working closely with the team at Sally Beauty to develop a dynamic new staff uniform that echoes the companies striking pink and black branding.